Smart phones have enhanced the number of mobile users, which has put the usage of mobile app and devices on the rise. This has also led to speculating the mobile user’s individual experience and working on improving these elements be it with respect to using a high end device or vice versa and different aspects attached to it like screen size, diverse features, or constraints in usage due to a sloppy network .
The article briefly describes each of these elements with respect to the type of device (feature phone versus smartphone versus tablet) and the presentation interface (app versus Web).
- Functionality: Know which functions are relevant and necessary. For example, a person who is a frequent flier should install an app relevant to flight status; check in time, etc. Offer mobile enhancing facilities to delight the user. Optimizing the fundamental features and contents on the mobile, will enhance the user’s experience. Including various categories pertaining to business will also enhance the usage of the mobile.
- Information Architecture: includes designing the functionality and content into a logical structure in order to help users find information and complete task without interruption. For example, conducting a search or navigation through GPS, etc. Contents and main features should have links which shows up on the landing page. Assist mobile users to navigate to the page with very few clicks or taps. More the clicks or taps, more time taken for the page to loan and more consumption of the band width.
- Content: in other words, it means any materials required to produce information like text, video and image. Using the appropriate mix of these in a balanced way will add to the delight of the users. Introducing multi media for some entertainment like adding a picture of a birthday cake and the birthday song playing along with a Birthday message, will excite the user. Ensure the primary content is supported by format on the given device.
- Design: plays an important role in enhancing the delights of the user. This is with respect to the design of the device (slimmer) and other physical aspects .The visual aids which make the device interactive, the graphics, layout and various features put together enhances the user’s delight. The design should give the user a feel beyond the use of a regular desktop. The visuals should convey what the user is looking for at just a glance, without having to scan. A good design should ideally be a combination of good audio visuals, information architecture should be well developed, contents and functionality should be identified with the brand. Design should take care of portrait and landscape functionality as well.
- User Input: is where the user is required to input least data without the use of both hands. When it comes to filling up mobile forms, create it with only the essential fields and introduce shorter alternatives like using zip codes instead of city or town. Apps take advantage of the inbuilt mechanism like camera, voice, motion and gyroscope and now mobile websites are making use of these features.
- Mobile Context: is about interaction between the user and the interface. A mobile device can be used anywhere, anytime in any circumstances even with distraction, multitasking, low connectivity and poor lighting conditions. Using device features to support the user’s context is the best way to take advantage of the device. For example, making a call whilst you are cooking by making use of voice commands is an app which takes the user through without ending the current activity.
- Usability: is the overall experience of the users where features like, content, design, information architecture and other elements work in conjunction and enhance the user’s delight. The user should be taken through the features by easy regulation, especially on a touch screen. For example, a swipe in different areas of the phone would mean activating different features. For touch screen, the targets should be well placed to avoid selection errors n discomfort for the user. The usage of a device should solve the purpose of the user like change angle for viewing, daylight glare and design elements like color, typography, contrast, font size and sound control.
- Trust Worthy: When the user downloads apps, he expects his personal identity to be safeguarded. According to a study by Truste and Hams , privacy and security are the two main factors that concern users.
- Feedback: is important for attracting the user’s attention and for displaying important notification without disrupting the user’s workflow.
- Help: is easy access to the user’s while using the website or app to access options and other support functions. When introducing new notifications, tips to guide the user are essential.
- Social: is related to creating a presence on social networking sites. This will be highlighted in search results and location based social networking services. Incorporate an easy way to follow you or your link on these social sites.
- Marketing: is a method by which a user finds a website or apps and become regular visitors. This is done by keeping urls short for visibility on search results. Also, prompting the users to rate and review the apps on social networks after using it. This will act as a work of mouth and an insight of your product.
Thus we have seen that enhancing features will continue to emerge. The above mentioned elements will enhance the mobile usage thus delighting the users.