Search Engine Marketing or what is commonly abbreviated as SEM in recent years has become very popular among online businesses. For business people who are just starting in the online world, this term may still sound strange. Not to mention the term Search Engine Optimization (SEO) which is often echoed by marketers to develop a business or business. At first, the term Search Engine Marketing is used for SEO and search activity online paid or paid search.
However, over time, the internet industry then adopted the term SEM specifically to refer to paid search only. Search Engine Marketing can open up opportunities to develop a business with more effective advertising when consumers are looking for a specific product or service. For online businesses, the right SEM campaign can generate targeted traffic that appears on top of organic search results.
To date, there have been many studies that show businesses researching the problems they are currently facing, the possibility of buying or selling, and online vendors using search engines or search engines in the process. The higher the selling price of the product or service offered, the earlier they will research. For most businesses, getting a few additional customer leads will seriously increase turnover and revenue. If you learn to use Search Engine Marketing effectively, you will get additional quality customers more efficiently.
Understanding Search Engine Marketing
SEM is a marketing activity that uses paid advertising and will appear on search engines such as Google. Search Engine Marketing is one of the many methods that can be used in internet marketing. If used properly, Search Engine Marketing can help businesses to thrive in the digital era which is increasingly competitive. Many businesses out there are competing to get the attention of audiences who are in the same niche, making competition in the online world very tough.
In short, Search Engine Marketing can be defined as an activity to buy traffic by paying search engines such as Google. A marketer can bid on the keywords they want, with the hope that everyone who searches for those keywords will choose their website or ad. There are various formats in Search Engine Marketing, including text format, and Product Listing Ads / Shopping ads (PLAs) in the form of visual products, prices, reviews, and ratings. Search Engine Marketing in text format usually uses Google Adwords, Bing, and Yahoo Gemini.
Benefits of Search Engine Marketing
Investing in paid advertising can ensure a business shows up in the right place at the right time. Search Engine Marketing can produce fast results by targeting a target audience who is already interested in the products, information, or services offered by a business. That way, it can provide a competitive advantage for online business owners in dealing with more established companies and can provide a large investment return. Investments in Search Engine Marketing campaigns are easy to control to suit your budget in a certain period. This is a flexible and inexpensive strategy for a business. SEM is very profitable for business people to get new customers.
Several platforms offer Search Engine Marketing. Google AdWords is one of the most popular platforms used for search engine marketing. Also, search marketers use Bing Ads, which make up the majority of advertisements on Yahoo. There is also a PPC platform that is touted as Second Class and options for PPC advertising services on the largest social media networks.
Search Engine Marketing Basics
Several main things form the basis of a Search Engine Marketing strategy, namely keyword research and keyword grouping. Keyword research is very important to do before determining which keywords to use for the SEM strategy. The steps for doing keyword research are as follows:
- Identify and create a list that contains keywords that are relevant to your business, and which may be used by customers when searching for your product.
- When doing keyword research, you can also add keywords that have the potential to make purchases such as purchases, discounts, coupons, promos, and other keywords that have purchase intentions.
After getting a list of potential keywords from keyword research, the next step is to structure the campaign by grouping keywords into categories. In making an SEM strategy, you shouldn’t be careless in registering keywords for ads in search results. However, you must group your keywords into certain categories. For example, suppose you have an online clothing store that sells a wide variety of clothes, such as shirts, pants, jackets, and hats. Then you have to create categories based on your product type. In each of these keyword groups, you can enter keywords that are still relevant. For example, in the trousers keyword group, there are keywords such as trousers, jeans, men’s jeans, women’s jeans, and so on.
How to Use Search Engine Marketing
In Search Engine Marketing, you must focus on driving more traffic to specific areas of the website that you are targeting. Search Engine Marketing is used to:
- Creating new leads or potential customers.
- Selling a product.
- Build a certain brand or brand.
- Diverting traffic from competitors or competitors.
As a business person, you must ensure that you have mastered everything related to business. That way, the business can be managed and run smoothly, can generate profits, and achieve targets. There are various business strategies that you can apply to your business, one of which is SEM. Also, you are required to have a good business financial management system.
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